Joanna DASE

Joanna DASE - currently supporting 3000 franchisees - “Strengthening Women” in 78 countries, as Vice President of International Operation’s for Curves.

With a background in psychology, education and business, she is highly motivated to secure influence for the benefit of the fitness industry and the accomplishment of its common goals.



Question & Answer:

- EHFA: "Why is it important to have a trade body for the European fitness industry and what do you feel are the priorities for EHFA over the next three years?" 

- Joanna Dase: "The European fitness industry needs representation by a trade body to ensure the accomplishment of our common objectives - namely:

• ensuring future legislation is favorable to our development
• securing our position as the key delivery partner for the E.U. Commission’s public health and education agenda’s
• influencing the establishment of industry standards through a European Qualifications Framework, thereby ensuring our industry is elevated and esteemed
• the classification of fitness training in VAT systems to that of ‘medical provision,’ therefore exempt from charges
• increasing facility revenue & profitability." 

Joanna Dase was elected to the EHFA Board for the term 2010-2012 at the General Assembly held in Essen on 23 April 2010. 


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