The association reported in November 2011 that the European health and fitness sector had set out its main priorities at the second industry summit held in Brussels. The summit ran from 6 to 8 November 2011, and the association's release was issued on 21 November.
A summit of this kind was how the sector made its case to the European institutions in one place and at one time. Fitness had no standing of its own in European law: it was not sport, which had a basis in the treaties, and it was not public health, which had a strategy and a budget. The sector's case was that its workforce already delivers physical activity to a great many people, and that a qualification recognised across borders is what allows a health system to count that work. The Brussels summit was where the argument was put directly to the institutions that could act on it.
The summit programme had grown alongside the standards work. The London Summit of November 2010 had combined the release of the Becoming the Hub findings with the public pledge the sector signed there, and the Brussels summit series was the other half of the same effort, of which the November 2011 meeting was the second. See European affairs and events.